Philly Moves, "How To Drink Yourself Famous"

Image of Philly Moves, "How To Drink Yourself Famous"

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BRAND NEW FULL LENGTH ALBUM FROM OTTAWA's HIP-HOP HEAVIES, "PHILLY MOVES"..

"And their newest album is no different. “How to Drink Yourself Famous” is classic Philly Moves. It contains all the humour, positivity, and catchiness of their previous efforts. And while they haven’t fundamentally changed their sound, they don’t seem to fear trying new things. The album is also an exploration of what can be done with Philly Moves’ hip-hop sound. An example comes in the second-to-last track. Titled “Little Brother,” the song is a blues-rap fusion without a beat. It features raspy, emotional vocals courtesy of Desilva. It’s a complete surprise on an album filled with anything but blues, but what’s more surprising is how well the track works. Phelan’s rapping fits so well over the strumming of Desilva’s electric guitar that the song is instantly compelling. Instead of confusing and alienating the listener, it proves that Philly Moves can be Philly Moves under a variety of conditions.

This is a consistent theme over what is a fairly diverse piece of hip-hop. In addition to the underground-style catchy rap tracks that fans will recognise as characteristic of the band, the album features other tracks like Just Think, an R&B-style song with a pop aesthetic and a stadium sound, and The Paper Caper, a rap mini-opera that describes the fictional death of Phelan and Desilva at the hands of some angered mob bosses. Another, Too Cold for a T-Shirt is a folky, guitar driven piece and features melodic vocal backup from Kaylie Seaver . Though tracks like these are uncharacteristic of the group thus far, they work well with their established sound. The group approached this album the same way they always do, says Phelan: “We make music how we want to – no boundaries, not trying to be anything we’re not.”"

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